Trends Influencing the Ecommerce Industry Today that You Should Know
If you are planning to start an eCommerce business, then it is important to understand some of the trends shaping the space now and the future. Knowing the trends that are increasingly influencing the industry is critical if you want to thrive in the space. If you cannot adapt to what buyers want, then you are certainly not going to be successful moving forward. This article summarizes some of the things affecting the eCommerce space now and in the future. Hopefully, this info will help you to tweak your market strategies so as to achieve plenty of success.
Most people nowadays use smartphones to do business online. It means that you should cater to your clients or customers via mobile. You ought to ensure that you customers can access your business via mobile from the first day. Desktop should no longer be the first priority, build mobile apps first. Build a highly functional app if you want to be a major player in your industry.
More video content will be produced
Plenty of ecommerce businesses are creating video content on YouTube. This trend is increasingly becoming popular because it’s very interactive compared to text or images. Also, people are realizing that online video has the potential to garner serious leads for businesses. If you aren’t using video as part of your ecommerce marketing, then perhaps this is the time to consider this marketing channel seriously. Just log on to YouTube and see how other ecommerce businesses are leveraging this powerful tool.
Selling on social media
Bearing in mind that a majority of people spend a lot of time on social media than any other place online, means that social selling is becoming very popular. For instance there’s plenty of eCommerce trade going on in sites such as Facebook. Other than Facebook, other social networks such as Instagram and twitter also enable social selling. You have no choice but to become an expert in social medial selling if you want to succeed in the ecommerce industry. Selling on social media is a skill that you can no longer ignore. If you lack the capacity to sell on social media, hire someone to do it on your behalf.
Automating the marketing function.
Lots of primary marketing functions are are being automated by technology. Software has made it easy to automate a lot of marketing functions. For instance, you can build relationships with your customers through automating email marketing. The trends above have the power to change your business for the better. If you aren’t following the trends mentioned above, then you business might actually stall. Remember, lots of people are joining the ecommerce space, so you must be inventive in order to remain relevant.